Maya Chen
This feels really clear. I like how the form stays focused.
#SAVEDURALEX
#SAVEDURALEX
#SAVEDURALEX
THE PROBLEM
THE PROBLEM
Duralex has strengths that many brands would envy: a unique heritage, global recognition, strong public attachment, and a recognized place in the tableware industry. However, these advantages were not enough to ensure its economic viability, leading the company into receivership.
Duralex has strengths that many brands would envy: a unique heritage, global recognition, strong public attachment, and a recognized place in the tableware industry. However, these advantages were not enough to ensure its economic viability, leading the company into receivership.
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How do you transform a powerful heritage into a sustainable business model capable of meeting the realities of today's market and the expectations of tomorrow's consumers?
How do you transform a powerful heritage into a sustainable business model capable of meeting the realities of today's market and the expectations of tomorrow's consumers?
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How can we unlock the brand's full potential to enable it to write the next chapter of its history?
How can we unlock the brand's full potential to enable it to write the next chapter of its history?
THE MISSION
THE MISSION
This platform aims to mobilize collective intelligence around the future of Duralex by inviting creatives, strategists, entrepreneurs, marketers, financial experts and enthusiasts to share their ideas and recommendations.
The objective is to collectively explore new development pathways, identify opportunities for value creation, and imagine how Duralex could strengthen its relevance, desirability, and resilience for the years to come.
The objective is to collectively explore new development pathways, identify opportunities for value creation, and imagine how Duralex could strengthen its relevance, desirability, and resilience for the years to come.
All of the contributions will be shared directly with Duralex management, in the hope that some ideas can feed the reflection on the future of this iconic brand.
All of the contributions will be shared directly with Duralex management, in the hope that some ideas can feed the reflection on the future of this iconic brand.
Consult this document to better understand the current challenges facing Duralex and to discover avenues of reflection intended to enrich the platform's contributions.
Consult this document to better understand the current challenges facing Duralex and to discover avenues of reflection intended to enrich the platform's contributions.
#SAVEDURALEX
#SAVEDURALEX